Monday, March 26, 2012

Different Designs for Different Practice Areas Part I - JD Supra (press release)

AppId is over the quota
AppId is over the quota

There is a difference between web design and web development. The design is the style, layout, graphics, and more. Development is when the design meets programming with content integration and page building. In this section, we will focus on the design.

A website is much like a work of art. It needs to say something to the visitor before they read it. Communication through design is why it is vital to have a professional website. Your website’s color schemes, graphics, imagery, and overall design need to psychologically communicate with your target clientele before they ever read one word of your content.

I have outlined a few areas of law and explained what their design needs to say in order to communicate with their target market. This week, we will cover Divorce, Personal Injury, and Bankruptcy.

Divorce Lawyers

Divorce and family lawyers probably work with the most stressed out client base of any practice area, maybe only coming in second after the personal injury/medical malpractice lawyers. Aside from uncertainty, clients working with a divorce attorney are angry, scared, bitter, and are experiencing a handful of conflicting emotions. Therefore, when branding a divorce firm, attorneys should choose calming colors, and avoid red, orange, and yellow, and go for softer earth tones.

Personal Injury Lawyers.... CONTINUE READING


View the original article here

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